Background: XM 2.0 is a brand new B2B, and marketing & advertising firm. The business launched to help business owners, organization founders, and overall entrepreneurs generate leads and connections to their target market through relatable content and direct outreach on LinkedIn and several other platforms. I was assigned to design the entire brand guideline and create a new visual identity that reflects their services and expertise.

Objective: The objective of this project was to design a new graphic and brand identity for the consulting B2B company that would help them stand out in their industry and attract new clients.

Process: We began by conducting research on the consulting industry and the client's target audience to understand their needs and preferences. Then I was solely responsible for developing the brand design and 2D illustrations for this brand-new company.

Based on the research, I developed a color palette for the brand that would deliver a feeling of loyalty, expertise, and growth. I created a logo that incorporates the company's initials and represents its forward-thinking and strategic approach.

I applied the brand identity to various marketing materials, including the company's website, Instagram, business cards, and presentation templates.

Results: The new graphic and brand identity has been well-received by the client and has helped them improve their brand recognition and credibility in their industry.

Conclusion: By conducting thorough research and creating a unique and professional brand identity, I was able to help the consulting B2B company stand out in their industry and attract new clients. The new visual identity has enhanced its brand recognition and credibility and has contributed to its overall success.